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Is Your Art That Smart After All? - Part 2

This is part two of this week’s three-part series of blog posts where we address three mistakes to avoid when developing training, as they pertain to relying on graphics (aka Smart Art) and other media incorporated into training deliverables.

Mistake #2 – Relying Too Heavily on Elements Intended to Enhance, Not Teach

Almost everyone can agree it’s important to create content that’s appealing and makes learners want to interact more. You want to come up with effective ways to present information so it’s not only interesting but also visually appealing and engages the senses. However, though this serves a definite purpose this is the part of the development process that, while important, should never take the place of solid design. People need to learn, not just have nice sparkly things to look at. So, it’s essential to ensure that content is king.

Align graphics and other media to learning objectives. This is where it counts. It’s all about the objectives and making sure learning occurs. Be sure not to overemphasize only the visual aspects of your training materials. While it can be fun to add super cool and creative elements to your training, remember they’re intended to enhance training, not be the primary focus. So, if your budget allows for it, go ahead and go crazy with fun creative graphics and media, but just make sure they don’t steal the show. The foundation of good learning is training that is learner-focused, engaging, relevant, and effective. This is why we stress the importance of not making mistake #1 to begin with.

Our third and final part will be posted on Friday, March 12.

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